
It comes as no surprise that Google Australia was rated the most popular employer in Australia in this week’s BRW survey. The model inherited from the parent company in USA comes with excellent credentials. Sergey Brin and Larry Page developed a management model which has put Google in Fortune magazine’s top 10 of the most favoured employers (based on an annual survey done by Fortune) for several years. What is surprising is that larger companies are taking so long to catch on. Most companies in the top 50 most popular employers in Australia are SME’s. The exception is Deloittes (bless their hearts) who employ over 4000 people.
19 of these companies are the Australian arms of multi-national corporations.
Based on 2005-2007 figures, (A. Sibillin, BRW, May 09) there are some advantages to being a popular employer. Investment in Fortune magazine’s most popular companies to work for between 1998 and 2005 would have earned average annual returns of 14% (twice that expected overall). This hints at a relationship between employee satisfaction and business success.
The skeptics suggest that same expertise which makes for happy employees also makes for efficient performance in all areas of business.
So, what is going on here? Anyone can purchase Gary Hamel’s book “The New Management” and be given a detailed account of how such companies have achieved extraordinary success. Size (or the lack of it) isn’t everything either. Entities such as Google, the Gore Corporation and Whole Foods have increased dramatically in scale, and yet retained the ethos they had at inception.
One thing several of these innovative companies have in common is that their originators do not come from traditional “management” backgrounds. They seem to be more driven by ideas than economics.
Those from a more traditional background have grown up with some powerful assumptions about management and managers. The psychological framework they carry is of an hierarchy, which narrows in numbers and increases in financial rewards as one approaches the top. The more important the decision, the fewer minds are working on it. Also inherent in this hierarchical model is that control and power rest with the few people at the top of the hierarchy. The further up the hierarchy people progress, the further away from “the coalface” they move. This only accentuates the sense of distance between senior executives and the people actually doing whatever it is that that company produces.
People from a traditional management background usually carry a model for leadership based upon the personality characteristics of successful political, military and industrial leaders. Words such as charisma, decisiveness, eloquence and vision spring to mind.
These are powerful psychological forces, and they are reinforced by the promise of wealth, power and status associated with rising to the top of the hierarchy. No wonder then that there is powerful resistance to change, especially where that change threatens to question whether traditional models aren’t necessarily the best way of going about things.
There is a bit of logic in the notion that “the more intellectual firepower that can be brought to bear on a problem, the more likely it is to be solved”.
The usual response to this is to question the efficiency of the process. After all, a dictatorship is a much more “efficient” way of running a country than something as unwieldy as democracy. Democracy does have the small benefit that the people being most effected by the government’s decisions are also the ones who decide who will be the next to be in power.
In the companies that I have previously mentioned, it has been possible to re-design the way people use their time, to make space for innovation. These principles apply no matter what the type of business or service. This re-organisation of the way things are done does not require much imagination, especially with most businesses being internet savvy.
It might well be that entities which manage to switch to more employee friendly flatter management structures which normalise and reward good ideas and performance are the ones which will do best in the long term.
Low staff turnover is one indication of employee satisfaction. Firms which maintain their human assets through the GFC will make the most of the recovery when it comes.
Dr Elizabeth Foley and I have developed a program which combines structures for innovation also incorporating a mindfulness and individual coaching approach. This goes over 6 months and covers the principles I have introduced here. I am happy to discuss this and any other matters.
You can find more by visiting my website.